Progressive Strategies for 21st Century
These are some of the primary strategies of the late 1980s:
- High Quality Products (i.e., Ford)
- Unsurpassed Customer Reputation (i.e., Nordstrom’s)
- Retrenchment, Turn-Arounds, Cost Reductions (i.e., IBM, GM)
- Divestitures (i.e., Sunoco, LBOs)
- Growth Through Capital Leverage (i.e., Marriott, Disney)
These are some of the primary strategies of the 1990s:
- Flexibility (i.e., Giant Industries)
- Speed (i.e., Toyota)
- Horizontally Integrated — Related products/by-products (i.e., Arco’s AM/PM Mini-Marts, Ethanol Plants)
- Networks and Alliances (i.e., Apple/IBM, Japanese Kieretsu’s)
- Value Added — More Value for the Money (i.e., Nissan Maxima “Luxury” Sedan)
- Environmentally Improved/Based Products (i.e., Solar Heat; Toxic Waste Clean-Up)
- Commonization/Simplifi cation (i.e., Honda Value Analysis)
- Business Process Reengineering — BPR (i.e., GE’s Workout)
- Employee Morale/Family Benefi ts and Part-time Focus on Work (Lots of Firms)
- Management and Leadership Practices (i.e., GE/Giant)
- Outsourcing — Cottage Industry (Lots of Firms)
- Core Competencies — People, Technology, etc. (i.e., Sony)
- Market Tie-Ins/Preferred Customers (i.e., San Diego Padres/Local Indian Casinos)
- Cause-Related Marketing (i.e., McDonald’s)
- Data Driven Marketing (i.e., Financial Services)
- Value Chain Management (i.e., Walmart)
These are some of the primary strategies of the 21st Century:
- Lean Electronics (Rockwell)
- Expanded View of Our Markets (GE)
- Electronic Commerce (CISCO)
- “Experiences” (i.e., Planet Hollywood, Adventure Travel)
- Alternative Delivery Channels (i.e., Internet, Satellite)
- Organizational Learning (i.e., GE)
- Mass Customization (i.e., Toyota)
- Marketing One-to-One (Don Peppers)