Content – Process – Structure
The Iceburg Theory of Enterprise-Wide Change
(To Achieve Your Competitive Business Edge)
Efforts:
“Alignment”–Operational Tasks (Customer Edge) • Customer ☆ Results • Delivery Processes |
||
13% | ||
87% | “Attunement”–Of People’s Hearts (People Edge) • Support • Rollercoaster/Uses • Strategic Change Processes“Systems Thinking” (Strategic Edge) Change Structures Organizational Capabilities Design Principles of Change |
|
Enterprise-Wide Change requires a major focus on structures and processes |
Content Myopia
is
Our failure to focus on processes and structures
—yet—
Successful change is dependent on processes and structures
is
Our failure to focus on processes and structures
—yet—
Successful change is dependent on processes and structures