Content - Process - Structure

Content – Process – Structure

The Iceburg Theory of Enterprise-Wide Change
(To Achieve Your Competitive Business Edge)



 Сним23456ок “Alignment”–Operational Tasks
(Customer Edge)
• Customer ☆ Results
• Delivery Processes
87% “Attunement”–Of People’s Hearts
(People Edge)
• Support
• Rollercoaster/Uses
• Strategic Change Processes“Systems Thinking”
(Strategic Edge)
Change Structures
Organizational Capabilities
Design Principles of Change

Enterprise-Wide Change requires a major focus on structures and processes
as well as content in order to achieve the content/results desired

Content Myopia
Our failure to focus on processes and structures
Successful change is dependent on processes and structures