Strategic Versus Tactical (Operational) Thinking
Tactical (Operational) Thinking
|Time Period||Longest Period Worth Considering||Shortest Period Worth Considering|
|Affected Areas||Many Functional Areas||Few Functional Areas|
|Goals||Means and Ends||Means Only|
The Strategy/Operations Relationship – Be a Strategic Thinker
The relationship between strategy and operations can be illustrated in the following way:
|Clear Strategy||Unclear Strategy|
Clear strategy and effective operations have equaled success in the past and will in the future.
Unclear strategy but effective operations have equaled success in the past, but success is doubtful in the future.
Clear strategy but ineffective operations have sometimes worked in the past in the short run, but increasing competition makes success doubtful in the future.
Unclear strategy and ineffective operations have equaled failure in the past and will in the future.
QUESTION: Which box (I-IV) is your organization in today? Why?
The Critical Difference:
|Central organizing statement.||Day to day actions.|
|Spin put on things.||Things or tools spun.|
|Road map for marketing plan.||Vehicles for the trip.|
|Doing the right thing.||Doing things right.|
|Concept.||Tools of execution.|
|Organizing glue.||What gets glued.|
|Focused.||Typically, many things.|
|Mental, intangible.||Physical, sensory.|
|An “action” statement: verb.||Things: nouns.|