Client Results Achieved by Haines Centre for Strategic Management
Industry Type | Location | Public/Private | Annual Revenue | Length of Engagement |
Hospitality | Arizona | Private, Non-Profit | $165.4 million | 5 years |
From: A membership association troubled by bureaucracy and politics, scant management, and financial instability | To: The globally preferred brand for a wide range of accommodations and hospitality services within the broad midscale market |
Business Problem | Solutions | Major Results |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Testimonials
Steve Vande Berg (Chairman of the Board):
“All the members of the Board and the senior staff have been impressed at how quickly Steve was able to comprehend the dual nature of [our company’s] personality and his ability to work within philosophies and prejudices that have been ingrained for decades.” “Steve’s flexibility, keen understanding and positive attitude are in no small measure responsible for what I believe has been a remarkably successful self-assessment.”
This company boasts “the largest hotel chain in the world” status. It is unique from other hotel chains because it is a membership association incorporated as a non-profit organization. In other words, the company is an association of member hotels established solely to provide revenue generating opportunities and the leverage of purchasing power to benefit its members. The Board consists of 7 elected members from each US district.
Before working with the Centre, there were frequent, highly emotionally charged board meetings and hostile disagreements between those who voted in opposition to one another. Trust was at a low, the organization had little-to-no focus, and finances were less than desirable.
Due to the volatility and poor planning of this association, the independent lodging owners began to leave and go to other hotel chains. The company’s quality has since seen drastic declines.
When The Centre was called to assist this association, the top coach helped them develop and implement their first Strategic Plan. Prior to this time, no other consultants had been able to effectively work with the association members. The 17 new business standards the Centre developed and helped implement provided the company much needed guidance. The Centre’s top coach also demonstrated how to implement annual reviews of their Strategic Plan, and he helped them hire key employees. Intensive mentoring and coaching, especially focusing on career advancement, enabled one new employee to become Head of Strategic Planning.
Although the Centre’s top coach suggested that the association go public and give ownership to the independent lodging owners, they have not done so yet. The fact that there are no criteria or sanctions in place for the Board members makes it very difficult for thoughtful and wise business decisions to be made.
When the old CEO retired, an expert in marketing filled his position. This new CEO worked well with The Centre’s implementations, and the association began to improve. Unfortunately, this progress was short-lived, as the Board decided to bring in a different CEO who has been hesitant to utilize initiatives that had existed prior to his taking office.
The fact that the Centre was able to effectively institute a Strategic Plan with annual reviews is remarkable, considering the company’s operational and management difficulties. Its survival and continually increased revenue are thus testimonies to The Centre’s effective work.